Digital Marketing & its Types

What is Digital Marketing?

Marketing Innovatively using Digital Platforms is called Digital Marketing

It is all about advertising products and services via the Internet through Digital Platforms. Platforms such as Social media, Search engine, Emails, Websites, Mobile applications are some of the major platforms used for marketing

Types of Digital Marketing

Content Marketing
Email Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Affiliate Marketing
Influential Marketing
Video Marketing

Content Marketing:-

Content Marketing

Image source (Adobe Stock)

The Content Marketing Institute Defines Content marketing as ;- a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.

It involves the marketing of valuable tactics, a set of strategies and techniques through a platform, and Publishing in a beautiful structure to the audience, and distributing through digital platforms by providing value to the audience.

 Storytelling and Information sharing is used in Content Marketing to Aquire the attention of the audience and to Retain them as customers

Content Marketing helps the audience to be engaged and keeps them Interactive. Content is Present and Future of Marketing.

Some examples of content Marketing are Blogs, Podcast, Ebook, Infographics, and anything which can realistically consume

Email Marketing:-

Email Marketing

Image source (Freepik)

The process of sending commercial messages via email to a group of people is called Email Marketing

with the presence of instant messaging applications, email may sound old-school but still, the most effective marketing Technique remains email. Email is a pillar of marketing strategies

the practice of sending emails to a list of subscribers about various contents is followed to keep them informed and nurture by giving them value beyond products and services. However, collecting the email lists from the third party and emailing them out of the blue will affect your reputation negatively.

Social Media Marketing (SMM):–

Social Media Marketing

Image source (Pixabay)

SMM is the technique of using social media platforms to connect with the audience, to build the brand, and to drive the website traffic

In Social media platforms, it is important to be interactive with the target audience to know their needs and give them a valuable product/service to boost the sales

the platforms used for social media marketing include Facebook, Linkedin, Twitter, Instagram, Youtube, Snapchat, Pinterest, and other social channels.

Search Engine Optimization (SEO):-

Search Engine Optimization (SEO)

 Image source (Pixabay)

Search Engine Optimization is the Process Of Optimizing the web page to rank higher in the search results

Originally called “Search Engine Marketing” umbrella term is now often used as SEO (Search Engine Optimization)

The ultimate goal of SEO is to increase the number of audiences visiting the website and rank higher in the Search Engine Result Page. To achieve this SEO marketers research for keywords and phrases which audiences are searching in search engines and use those terms in the content

There are plugins (eg:-Yoast for WordPress, Rank Math ) that help in optimizing the website or can work with the expert to get it optimized

Pay Per Click (PPC):-

Image source (Pixabay)

 Image source (Pixabay)

Pay Per Click Marketing is a marketing model in which advertisers pay a fee each time their ads are clicked it is a way of buying the traffic rather than earning organically

Using PPC Marketing the Search Results look naturally at the top of the page with a little box that says ‘AD’ .it also refers to the ads u see while browsing the internet or youtube. you only pay when someone clicks hence the name PPC

Google Ads is the example for PPC Marketing

Affiliate Marketing:-

Affiliate Marketing

 Image source (Pixabay)

Affiliate Marketing in simple words can be said as the process of earning a commission by promoting products of other companies

It is one of the oldest ways of Digital Marketing. The affiliate promotes other company’s products on their website and if the customer clicks through and buys it then the affiliate receives the commission based on the performance of the sales carried on.

One of the biggest Affiliate Marketing Programs is conducted by e-commerce websites (eg:- Amazon & Flipkart)

Influential Marketing:-

Influential Marketing

Image source(Pixabay)

Influential Marketing is a part of online marketing in which an Influential person collaborates with a brand and promotes them to their existing audience

Influencers are used as key leaders to drive the messages of the Brand into larger markets so that some of the huge following fans are converted into profitable leads.

Many businesses have influencers taken over social media to guide their followers about their brand. While the Influencers are paid a percentage of commission based on the leads and sales.

Video Marketing:-

Video Marketing

Image source (Pixabay)

Video Marketing refers to marketing the business or promoting a brand in the form of short videos through Social media channels

Social Media Channels like Facebook, Instagram, Linkedin are allowing Videos today so that we can reach a large number of audience through feeds and rank higher in Search Engine Result Page